Friday 8:00 - 9:45 a.m. * |
Session 14A* U.S. Brewing |
Organizers: |
Christian Rojas, University of Texas - Dallas |
Session Chairs: |
Christian Rojas, University of Texas - Dallas |
Papers: |
"Marketing Efficiency and Firm Success in the U.S. Brewing Industry" "Alcohol Advertising in Magazines: Effects of Price, Demographics, and Audience Size" "Market Power and the Price Competition in U.S. Brewing" "The Supreme Court and Beer Mergers: From Pabst/Blatz to the DOJ-FTC Merger Guidelines" |
Discussants: |
Christian Rojas, University of Texas - Dallas |