Organizers:

Christian Rojas, University of Texas - Dallas

Session Chairs:

Christian Rojas, University of Texas - Dallas

Papers:

"Marketing Efficiency and Firm Success in the U.S. Brewing Industry"
Victor J. Tremblay, Oregon State University
Carol Horton Tremblay, Oregon State University
Yasushi Kudo, Oregon State University

"Alcohol Advertising in Magazines: Effects of Price, Demographics, and Audience Size"
Jon P. Nelson, Pennsylvania State University (Contact Author)

"Market Power and the Price Competition in U.S. Brewing"
Christian Rojas, University of Texas - Dallas (Contact Author)

"The Supreme Court and Beer Mergers: From Pabst/Blatz to the DOJ-FTC Merger Guidelines"
Kenneth G. Elzinga, University of Virginia (Contact Author)
Anthony W. Swisher, Akin Gump Strauss Hauer & Feld LLP

Discussants:

Christian Rojas, University of Texas - Dallas
Everett Peterson, Virginia Polytechnic Institute and State University