Organizers:

Gary M. Fournier, Florida State University

Session Chairs:

Gary M. Fournier, Florida State University

Papers:

"Direct to Consumer Advertising and Welfare: A Structural Model of Consumers and Firms in the Market for Prescription Drugs."
Jayani Jayawardhana, Medical University of South Carolina (Contact Author)
Discussant: Timothy Gunning, Rice University

"Applying Empirical Demand Models of Patient Choice to CON Comparative Reviews"
Gary M. Fournier, Florida State University (Contact Author)
Yunwei Gai, Babson College
Discussant: Farasat A. S. Bokhari, Florida State University

"Predatory Advertising: Theory and Evidence in the Pharmaceutical Industry"
Wei Tan, Stony Brook University (Contact Author)
Yutian Chen, Stony Brook University
Discussant: Edward J. Schumacher, Trinity University

"Demand for Psychostimulants: Estimates From a Discrete Choice Model for Differentiated Products."
Farasat A. S. Bokhari, Florida State University (Contact Author)
Discussant: Wei Tan, Stony Brook University