Session Chairs:

Daniel Halbheer, University of Virginia

Papers:

"Price-Matching in a Sequential Search Duopoly"
Aleksandr Yankelevich, Washington University in St. Louis (Contact Author)

"Product Advertising and Search Cost"
Ruth Gilgenbach, Southern Methodist University (Contact Author)

"Estimating Depth of Reasoning in a Repeated Guessing Game with No Feedback"
Mariano Runco, Auburn University at Montgomery (Contact Author)

"Selling When Brand Image Matters"
Stefan Buehler, University of St. Gallen
Daniel Halbheer, University of Virginia (Contact Author)

Discussants:

Aleksandr Yankelevich, Washington University in St. Louis
Ruth Gilgenbach, Southern Methodist University
Stephen Bruestle, University of Virginia
Nakul Kumar, George Mason University

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