| Saturday 1:00 - 2:45 p.m. SEA  | 
						Session 07C Industrial Organization of Health Care Markets  | 
            
Organizers:  | 
          Katja Seim, University of Pennsylvania  | 
Session Chairs:  | 
          Teresa D. Harrison, Drexel University  | 
Papers:  | 
					
           "Let Them Have Choice: Gains From Shifting Away From Employer-Sponsored Health Insurance and Toward an Individual Exchange" "The Design of Health Insurance Exchanges: Evidence From the Massachusetts Health Connector" "Consumer Learning in the Presence of Endogenous and Strategic Information: The Case of Prescription Drug Advertising" "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry"  | 
            
Discussants:  | 		
          Allan Collard-Wexler, New York University  |