Session Chairs:

Alon Eizenberg, Hebrew University

Papers:

"Cournot and Bertrand Competition When Advertising Rotates Demand: The Case of Honda and Scion"
Kosin Isariyawongse, Edinboro University (Contact Author)
Victor J. Tremblay, Oregon State University
Carol Tremblay, Oregon State University

"Who Benefits from Misleading Advertising?"
Keisaku Higashida, Kwansei Gakuin University (Contact Author)
Keisuke Hattori, Osaka University of Economics

"Grab Them Before They Go Generic: Habit Formation and the Emerging Middle Class"
Alon Eizenberg, Hebrew University (Contact Author)
Alberto Salvo, Northwestern University

"Innovation, Quality Competition and the Incentive to Support Used Goods Markets"
Max St. Brown, Washington State University (Contact Author)

"Spillover Effects and Returns to Scale: A Reexamination of TV Advertising for Carbonated Soft Drinks"
Xun Li, University of Connecticut (Contact Author)
Rigoberto Lopez, University of Connecticut

Discussants:

Kosin Isariyawongse, Edinboro University
Shiferaw Gurmu, Georgia State University
Michael Ehret, Nottingham Trent University
Suting Hong, Drexel University

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