Sunday 4:00 - 5:45 p.m. SEA |
Session 20I Brand Loyalty |
Session Chairs: |
Kosin Isariyawongse, Edinboro University |
Papers: |
"Does Brand Diversity Matter to Consumers?" "Efficiency and Productivity Analysis of Advertising in the U.S. Automobile Industry" "Witch Trials" "Participation and Growth in Direct Selling across Countries" |
Discussants: |
Stacie Bosley, Hamline University |
Monday 10:00 - 11:45 a.m. SEA |
Session 24K Exports and Firm Boundaries |
Session Chairs: |
Derrick Jenniges, University of Kentucky |
Papers: |
"Product Quality Proliferation and Differentiation in Export Markets" "Import Competition, International Linkages, and Political Influence: Evidence from Firm-Level Data" "Should We Disaggregate? Empirical Evidence using Cross-Border Mergers and Acquisitions" "Strategic Responses to Used Goods Markets: Airbus and Boeing Since 1997" |
Discussants: |
Mahmut Yasar, The University of Texas at Arlington |