| Sunday 4:00 - 5:45 p.m. SEA  | 
						Session 20I Brand Loyalty  | 
            
Session Chairs:  | 
          Kosin Isariyawongse, Edinboro University   | 
Papers:  | 
					
           "Does Brand Diversity Matter to Consumers?" "Efficiency and Productivity Analysis of Advertising in the U.S. Automobile Industry" "Witch Trials" "Participation and Growth in Direct Selling across Countries"  | 
            
Discussants:  | 		
          Stacie Bosley, Hamline University  | 
| Monday 10:00 - 11:45 a.m. SEA  | 
						Session 24K Exports and Firm Boundaries  | 
            
Session Chairs:  | 
          Derrick Jenniges, University of Kentucky  | 
Papers:  | 
					
           "Product Quality Proliferation and Differentiation in Export Markets" "Import Competition, International Linkages, and Political Influence: Evidence from Firm-Level Data" "Should We Disaggregate? Empirical Evidence using Cross-Border Mergers and Acquisitions" "Strategic Responses to Used Goods Markets: Airbus and Boeing Since 1997"  | 
            
Discussants:  | 		
          Mahmut Yasar, The University of Texas at Arlington  |