Session Chairs:

Kosin Isariyawongse, Edinboro University

Papers:

"Does Brand Diversity Matter to Consumers?"
Xiaoyuan Wang, Texas A&M University (Contact Author)

"Efficiency and Productivity Analysis of Advertising in the U.S. Automobile Industry"
Kosin Isariyawongse, Edinboro University (Contact Author)

"Witch Trials"
Jacob W. Russ, George Mason University (Contact Author)
Peter T. Leeson, George Mason University

"Participation and Growth in Direct Selling across Countries"
Stacie Bosley, Hamline University (Contact Author)
Kami Ehrich, Hamline University

Discussants:

Stacie Bosley, Hamline University
Xiaoyuan Wang, Texas A&M University
Kalyn T. Coatney, Mississippi State University
Jacob W. Russ, George Mason University

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